Nicholas Schetman - Portfolio

Professional Experience

Orbee, Inc.

Creative Services Manager

Automotive Marketing

2024–2025

I ran creative services and the production pipeline for over 100 automotive dealerships across the country. Leading a three-person team, we produced 100+ assets a day and turned around brand-compliant, ready-to-deploy ads within three to five hours on 10+ daily requests, along with custom one-off assets. As the main point of contact for art direction, I kept the look consistent across every client. Beyond the day-to-day, I explored where creative services could grow. That meant testing expansion into video and short-form content, plus research into automating parts of the creative process.

Clients: 100+ national dealerships
Volume: 100+ assets daily · 3-person team
Channels: Email · Google Ads · Meta Ads
Tools: Illustrator · Photoshop · Premiere · Jira
Owned: Creative Workflow Pipelines · Client Communication/Feedback · Program Innovation · Deadline Management

Brands I created for

Stevenson Systems

Marketing Campaign Manager

Commercial Real Estate

2026–Present

My role spans the full campaign lifecycle across every channel, from strategy and creative through deployment and reporting, all aimed at major CRE asset managers and brokerages. I also design a wide variety of creatives, from ads to whitepapers, for both client and public audiences. I led a website rebuild that doubles as an industry resource and a client funnel, with traffic up 5× since launch and now an active driver of marketing attributable revenue. From the ground up, I helped build the company’s marketing pipeline and go-to-market motion, which has driven $3.5M+ in opportunity and $350K in revenue. Its automated, data-driven outreach has helped the team close more deals than traditional methods. Additionally, I was the lead designer on TruSpace 3.0, the newest version of the company’s data management platform — see below.

Clients: Major CRE asset managers & brokerages
Channels: Email · Social · Website
Tools: HubSpot · Dynamics 365 · Azure DevOps · Affinity
Owned: Creative Management · Marketing Strategy · Campaign Reporting · Ads Deployment · Program Innovation

(Related work)

TruSpace 3.0

Front-End Design · Lead Designer

Product Design

Shipped

TruSpace is a commercial real estate platform that gives property teams one place to work with their building data. Version 3.0 was a full rebuild, back end and front. I was the lead designer on the project. From its earliest rendition, I built the visual language and feel from the ground up: the color, the components, the navigation, and the dashboard’s widget system. Most platforms in this space are hard to tell apart; I studied them and pushed for one that was recognizable on sight. I truly felt TruSpace had an edge, and the presentation makes switching to it even easier.

While the product was in development I also worked out how it would be sold: positioning, copy and a conceptual run of campaign assets. To me, it was important to shape how the product would exist, not just on screen.

Product: Building Measurement Data Management Software
Users: Owners · Property Managers · Leasing · Finance
Owned: Design System · Components · Navigation · Widgets · Design QA
Additional Work: Positioning · Copy · Concept Campaign Assets

The square campaign assets here are conceptual. I made them as a feeler for how the product could be marketed — none of them ever ran.

Creative Work Showcase

Forever Ageless

Website Rebuild

Featured Project

2026

Forever Ageless, a medspa in Newport Beach, approached me to rebuild their site. Their major pain point was an outdated, static site they had no way to update themselves. They also wanted elevated branding to compete in their market. I delivered a custom-coded site, rebuilt from the ground up with a refined visual direction. It includes a dedicated page for every treatment, a CMS so they can edit anything themselves, booking integrations, employee bios, a rewards system, and contact forms. Start to finish, the build took seven weeks. It now draws around 2,500 monthly visitors and brings in five to ten leads a week.

Visit live site →

Role: Design, Art Direction, Development
Scope: Custom site + CMS
Timeline: 7 weeks

(Self-initiated)

Art brand · ~4 yrs

RETURNTOSENDER

A long-term branding project I ran throughout college, and my genesis into digital art. I set out to build a complete art brand from scratch: an ecosystem I could merchandise and actually sell. It was where my love for business and art finally met. Over the years I built out the artwork, prints, apparel, an online storefront, and video.

Artwork

The pieces at the visual center of the brand. An exploration of surrealism and mixed media.